"Disruption"

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  • What does 'you become what you disrupt' mean?

    "You become what you disrupt" is a principle Jesse Robbins coined to describe how disruptors inevitably take on the obligations of the systems they replaced. It shapes how he evaluates startups and markets as an investor.

Articles and mentions

GigaOM

The Origins of Amazon's Cloud Computing

I told Stacey Higginbotham at GigaOM the actual origin of EC2. Chris Pinkham wanted to keep working from South Africa, and I, running ops at Amazon, was at first horrified by the idea.

“I was horrified at the thought of the dirty, public Internet touching MY beautiful operations.”

— Jesse Robbins
O'Reilly Radar

You Become What You Disrupt

What happens when a disruptive technology wins a platform play and inherits the obligations of the system it replaced? I wrote this on O'Reilly Radar in 2007. The questions are still open.

“You become what you disrupt. What changes occur when you win a platform play, when you go from disruptive technology to a public utility?”

— Jesse Robbins