"Culture"

Q&A: Ex-Amazon 'Master of Disaster' Jesse Robbins on the Power of 'Relentless Optimism' in Startups

GeekWire profiles Jesse Robbins as CEO of Opscode, where his motto 'don't fight stupid, make more awesome' drives a company culture founded on relentless positivity, from firefighting to Amazon to building enterprise software.

“When you're trying to change the way big organizations work, a lot of people say no a lot. Rather than try to fight them, you've got to find a way to make them say yes. Being a force for awesome in the world is finding ways to say yes.”