---
title: Amazon
description: Interviews, articles, podcasts, and talks where Jesse Robbins discusses Amazon.
doc_version: "1.0"
last_updated: 2026-05-25
---

# Amazon

Interviews, articles, podcasts, and talks where Jesse Robbins discusses Amazon.

## [The Seed 100: The Best Early-Stage Investors of 2026](https://jesserobbins.com/mentions/seed-100-businessinsider-2026.md)

*2026-05-18*

## [The Seed 100: The Best Early-Stage Investors of 2021](https://jesserobbins.com/mentions/seed-100-businessinsider-2021.md)

*2021-04-02*

Business Insider named me to the 2021 Seed 100, a list of early-stage investors built with Tribe Capital.

## [Q&A: Ex-Amazon 'Master of Disaster' Jesse Robbins on the Power of 'Relentless Optimism' in Startups](https://jesserobbins.com/mentions/master-of-disaster-relentless-optimism-geekwire.md)

*2012-10-27*

GeekWire ran a long Q&A while I was running Opscode and pulled out the operating principle I kept using inside Amazon: when people say no, find a way to make them say yes.

## [Resilience Engineering: Learning to Embrace Failure](https://jesserobbins.com/mentions/resilience-engineering-learning-embrace-failure-acm-queue.md)

*2012-09-12*

Jesse Robbins (Amazon), Kripa Krishnan (Google), and John Allspaw (Etsy) discuss how they built organizations that deliberately trigger failure to get stronger: powering off data centers, running 96-hour disaster simulations, and transforming blame cultures into learning cultures.

## [Changing Culture & Being a Force for Awesome](https://jesserobbins.com/mentions/velocity-2012-changing-culture-force-awesome-oreilly.md)

*2012-06-28*

My 2012 Velocity talk on changing engineering culture from the inside. Start small, build champions, use metrics to create confidence, exploit compelling events.

## [DevOps Cafe Episode 19: Jesse Robbins](https://jesserobbins.com/mentions/devops-cafe-episode-19-jesse-robbins.md)

*2011-09-20*

Damon Edwards and John Willis hosted me on DevOps Cafe to walk through the path from teenage ISP work to firefighting to Amazon to Chef and Velocity.

## [DevOps Culture Hacks: Infecting your Boss & your Business with Awesome](https://jesserobbins.com/mentions/devops-culture-hacks-devopsdays-boston.md)

*2011-03-08*

DevOpsDays Boston 2011. I gave the culture hacks talk for the first time, no slides, no video, just the framework I had figured out the hard way at Amazon.

## [MIT Technology Review TR35: Innovators Under 35](https://jesserobbins.com/mentions/tr35-jesse-robbins-technology-review.md)

*2011-01-01*

The MIT Technology Review TR35 listing for 2011, citing my work on web operations, cloud, and resilience engineering at Amazon and Opscode.

## More pages

- [Page 2](https://jesserobbins.com/topics/amazon/2.md)

## Sitemap

See [sitemap.md](https://jesserobbins.com/sitemap.md) for the full list of pages on this site.