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Five Whys: Try to Learn a Dollar's Worth of Lesson for Every One You Spend in Failure

Eric Ries

Venture Hacks by Eric Ries · · Quote

"Try to learn a dollar's worth of lesson for every one you spend in failure."

— Jesse Robbins

Eric Ries quoted me in his Venture Hacks guide to Five Whys: try to learn a dollar's worth of lesson for every dollar spent in failure. The line came from Amazon GameDay practice.

Eric quoted me in his Five Whys writeup, connecting GameDay's failure-as-learning practice to what was becoming the lean startup playbook. The quote is short. The idea behind it is the whole point of GameDay: the cost of an outage is fixed, but the learning you extract from it is not.

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